For this task I had to record and edit a video of me and 2 other people lip syncing along to a song. The purpose of this task was to make sure we could effectively film for our own music video, and that we knew how to use the editing software and could edit film and audio together in sync with each other.
We started off with a short brief, so that we knew exactly what it was that we had to do and how long we had to do it. We were then given our song; the song our group received was ‘Ice Ice Baby’ by the rapper Vanilla Ice. As we didn’t have the equipment needed to put the mp3 file straight onto a phone or an mp3 player we recorded it from a computer onto a mobile phone so we had a track to play along to. We then printed off the lyrics to the song from a website so we could learn the words and could mime along.
We then went about filming for our music video. As the song was a rap track we thought we should find a run down and urban area to start filming. We went behind an old abandoned ice cream factory located near the college. This area featured a lot of graffiti and run down looking buildings, we thought this image would work well and fit in with the song. We then decided who would mime along to each part. George decided to mime along to the first verse so we filmed his part first. We set the camera up on a tri-pod pointing towards a wall with graffiti on it and we then stood so George was standing closer to the camera with the phone hidden in his pocket, miming along to the track with me and matt standing behind him on either side dancing to the track. When the chorus kicked in we all stayed in the same positions but we all joined in and sang along. We then set up the camera so it was pointing at a different wall with graffiti and filmed Matts verse with me and George dancing behind him. We then set up the camera so it was looking at a rundown building with some broken windows and I stood in front and did my verse with George and Matt dancing behind me.
After returning to the college to charge up the camera’s battery we went to the nearby park to film some more. We all filmed our parts again near a bench, and again but walking around with the camera following us around. We filmed our parts multiple times to make sure that we had plenty of shots to choose from when it comes to editing them all together. We also filmed some bits together for the ‘ice ice baby’ part, and the ‘word to your mother’ part. We also filmed ourselves walking around the park so we had some footage to fill in the instrumental parts of the song.
We then returned to the college and uploaded our footage onto final cut pro and went about editing it. First of all we put the original mp3 of the vanilla ice song onto the sound timeline and then muted the sound of the footage we filmed. We then started editing the footage together. Adding the clips of us singing or dancing during certain parts of the song, then cutting the clip and moving it so the clip is in sync with the song. We decided to edit our own verses ourselves so we all had experience with the software and got equal editing time. We added various effects to different clips such as changing the speed of certain clips and changing the colour set up of different clips. Once we had finished the initial editing we re-watched it to make sure it was all the clips were in sync with the music track and after some final tweaking we had our finished product.
Here is our lip sync project -
Overall I am happy with how the filming and the editing went as we didn't run into any real problems and the entire process went pretty smoothly. I am also happy with how the video turned out and I think that we made a high quality video given the time we had to film and edit it.
Tuesday, 3 November 2009
Task 1 - Purpose Of Music Videos
Music videos are a form of advertisement, used to promote the song and the band featured within the video. These videos can feature the band themselves. These are known as ‘performance’ music videos. These usually feature the band playing along with the song. This can be in a live environment, a studio environment or somewhere usually related with the song being played or the band in question. Another type of music video is a ‘narrative’ video. These follow some sort of plot and storyline that usually relate to the lyrics in the song being played. The other sort of music video is a called a ‘concept’ video. These are usually completely unrelated to the song and are usually more imaginative and over the top than the other sort of videos.
Music videos roots can be traced back to the 1920's when sound films were first introduced and many short musical films were made. When bands such as The Beatles and The Monkees started to make films and tv shows featuring the bands music the idea of a musical video started to take a whole more promotional route. In 1965 The Beatles started to make promotional clips for there songs so they could be promoted without the band touring. Throughout the 60's and the 70's music videos grew in promotional significance and importance. The 70's saw an introduction to music television with various shows showing music videos and live performances. In the 80's the very first music tv channel, MTV, was launched and music videos became alot more commercial and mainstream, with artists such as Micheal Jackson releasing much more expensive and elaborate music videos such as the 'Thriller' video. As music videos got more popular as did the directors that were making them, with people like Michel Gondry and Spike Jonze getting alot more recognition. To the present day music videos have became more and more popular and now with the internet and sites such as you tube any music video can be watched on demand by anyone at anytime and they are seen now as a very effective form of promotion for a artist or a song.
If a music video is going to be really effective it has to be rememberable, when people watch it must stick out from the other music videos and stick in people’s minds. The videos that are the most effective at this are the ones that have some sort of bizarre or over the top theme or concept to it. These are videos such as Fatboy Slims ‘Weapon of Choice’ which features the actor Christopher Walken dancing and flying around to the song.
As music videos are adverts and used to promote bands and songs, a really good music video can make an average song sell a lot more copies and can even make an old song that has stopped selling so well to start selling well again. This is why film makers and artist alike are spending a lot more money and putting a lot more effort into making music videos now than they ever have.
Music videos roots can be traced back to the 1920's when sound films were first introduced and many short musical films were made. When bands such as The Beatles and The Monkees started to make films and tv shows featuring the bands music the idea of a musical video started to take a whole more promotional route. In 1965 The Beatles started to make promotional clips for there songs so they could be promoted without the band touring. Throughout the 60's and the 70's music videos grew in promotional significance and importance. The 70's saw an introduction to music television with various shows showing music videos and live performances. In the 80's the very first music tv channel, MTV, was launched and music videos became alot more commercial and mainstream, with artists such as Micheal Jackson releasing much more expensive and elaborate music videos such as the 'Thriller' video. As music videos got more popular as did the directors that were making them, with people like Michel Gondry and Spike Jonze getting alot more recognition. To the present day music videos have became more and more popular and now with the internet and sites such as you tube any music video can be watched on demand by anyone at anytime and they are seen now as a very effective form of promotion for a artist or a song.
If a music video is going to be really effective it has to be rememberable, when people watch it must stick out from the other music videos and stick in people’s minds. The videos that are the most effective at this are the ones that have some sort of bizarre or over the top theme or concept to it. These are videos such as Fatboy Slims ‘Weapon of Choice’ which features the actor Christopher Walken dancing and flying around to the song.
As music videos are adverts and used to promote bands and songs, a really good music video can make an average song sell a lot more copies and can even make an old song that has stopped selling so well to start selling well again. This is why film makers and artist alike are spending a lot more money and putting a lot more effort into making music videos now than they ever have.
Task 2 - Contemporary Music Video Research
(Embedding was not allowed with this video)
http://www.youtube.com/watch?v=vqkawrslzJA
The first contemporary music video i am going to analyse is the video for the song 'Rabbit In Your Headlights' by the band U.N.K.L.E featuring Thom Yorke from Radiohead. This video was directed by Jonathan Glazer who is a renowned director who has made videos for bands such as Massive Attack, Blur and Jamiroquai aswell as directing his own films, 'Sexy beast' and 'Birth'
This video features a man in a hooded parka walking down a tunnel as cars swerve around him and sometimes hit him. When the man is hit by the cars people continue to drive past as if it was just a small animal that got hit. Time and time again the man picks himself up and continues to walk down the tunnel. Throughout the video the man is muttering usually unaudiable words or jibberish. This gives the idea that the man is crazy, or perhaps he represents a rabbit or an animal with some sort of disease. At one point in the video a man in a car trys to talk to him and offer him a lift but the man in the parka continues to mutter and acts as if he is completely oblivious to the man trying to help him. As the video goes on the mans behaviour gets more and more erraticand he eventually takes the coat off and throws it on the floor. After taking a few steps shirtless the man stops, stays completely, stops mumbling and loks towards him as if he has a sudden realisation. A car is seen behind him speeding towards him, the man extends his arms to either side so he is standing in the jesus christ pose and the car smashes into him but he remains unmoved as the car crumbles around him and he eventually dissapears behind a cloud of dust and shrapnel.
There are many different interpretations of this song. The tunnel is seen to represent life and the mans struggle through it,. getting knocked down and having to pick himself up again. The coat the man is wearing is seen by some people as his burden, as it is only when he takes it off that he stops mumbling and can stop the car from hurting him. The video can also be seen as a euphemism for suicide, and it can also be seen as a reference to Jesus Christ and his trials and retrubutions. This idea is strengthened by the last shot in which the man is standing in a Jesus Christ pose. The video could also be a reference to the movie 'Jacob's Ladder' as the song includes and sample of dialouge from the film.
The film 'Jacobs Ladder' is about a soldier experimenting with drugs and experiencing halloucinations. The dialouge from the film that is sampled in the track says...
'If you're frightened of dyin' and you're holding on...You'll see devils tearing your life away.But...if you've made your peace, Then the devils are really angels, Freeing you from the earth.....from the earth....from the earth'
The video could be a reference to this, as the man can be seen as scared to die at the beginning of the video, picking himself up again and again and fighting on, and towards the end he makes his peace with the earth and that is when his 'devils' become 'angels' and he is willing to die.
There are not many things going on on the screen at any one time. The only things that really hold any significance in the video are the man, his coat, the tunnel and the cars. All of these things can be seen as symbolic in there own way and therefore make an effective statement about life (the tunnel), its hardships (the cars) and your own consiousness (the coat).
The next contemporary music video I am going to analyse its Tools video for the song 'Parabola'. This video was directed by Adam Jones who is the guitarist and artistic director for the band.
The video starts with some strange looking men, all dressed in suits standing around a table. One of the men is carrying a bag and gets an apple out of it, as if he was doing a presentation for a job interview, and places it on the table. He then gets a knife out of the bag and cuts the apple in half. The other two men look impressed by this and they all raise there hands, one of the men has a flame coming out of his middle finger. They then start to float horizontaly and start to vomit some sort of thick black liquid, they then start rotating in a circle to make a perfect black circle on the table. It then cuts to a little stop motion man walking alongside a swinging block of concrete. A man then throws the concrete blick onto the floor, breaking it. We then see the man near a strange tree with very thin branches. The man also seems to have something resembling these branches coming from the side of each eye. The man is then seen with a big floating black ball that starts to morph into lots of different balls grouped together. The little stop motion man enters, looks at the ball then tugs on the mans trousers as if looking for help. The man does nothing and as the little stop motion man starts to walk away the ball floats towards him and crushes him against a wall. The man with the branches coming out of his eyes then screams at the floating ball and dissects the little stop motion man. The next shot is of the man walking through a forest, he stops and sees the gloating ball again. He then picks up a leaf and when he lets go of it it sets on fire and turns into a flaming eye. The falming eye then enters the mans body through his feet and turns him into some sort of electric exosceleton god. The newly transformed man then crosses his arms as if he was in a coffin and the video ends.
There are many interpretations of this video, some believe that it is about love and loss. That the big black ball is all the bad things you have done and can hurt someone if needed. Some people also beleive that the video represents the connection between a father and a son, or siblins.
In this video there are alot of big empty spaces, big empty rooms with only one object in them which makes this object all the more significant. Things such as the table in the first shot, or the tree with the thin branches. These object are intresting enough to look at anyway but when you put them by themselves they really draw the attention to themselves and look more interesting.
The camera shots seem to focus on the more out of the ordianry things, such as the strange bumps on the mans neck or the hands of the men at the beginning which are just slightly out of the ordianry but enough to notice. The part where the stop motion man is dissected has some really interesting camera shots. There are some very close up shots of the mans organs and innards, and even though it is made of plasterscene, still looks relatively real and unsettling.
The video relys heavily on visual effects, through out the film bizzare props and special effects are used, such as the little plasterscene man and the big black floating ball. But it is at the end of the video when the man turns into a skeleton god thing, the entire sequence is computerised but its is difficult to think how else they would do it and make it look as effective as it does. The entire scene is very colourful and interesting to watch so it doesn't really matter that it relys heavily on effects.
Tools music is fairly experimental and unique, so the video takes after it in that way, there are not many videos like it and can not be compared to any other videos by other artist's easily. Fans of Tools music will really like this video, as will fans of abstract and experimental videos and artwork. I also think that as a music video it is very effective and unique and is instantly recognisable as a Tool video, and people who will see that video for the first time will probally be interested in Tools music and other videos afterwards.
http://www.youtube.com/watch?v=vqkawrslzJA
The first contemporary music video i am going to analyse is the video for the song 'Rabbit In Your Headlights' by the band U.N.K.L.E featuring Thom Yorke from Radiohead. This video was directed by Jonathan Glazer who is a renowned director who has made videos for bands such as Massive Attack, Blur and Jamiroquai aswell as directing his own films, 'Sexy beast' and 'Birth'
This video features a man in a hooded parka walking down a tunnel as cars swerve around him and sometimes hit him. When the man is hit by the cars people continue to drive past as if it was just a small animal that got hit. Time and time again the man picks himself up and continues to walk down the tunnel. Throughout the video the man is muttering usually unaudiable words or jibberish. This gives the idea that the man is crazy, or perhaps he represents a rabbit or an animal with some sort of disease. At one point in the video a man in a car trys to talk to him and offer him a lift but the man in the parka continues to mutter and acts as if he is completely oblivious to the man trying to help him. As the video goes on the mans behaviour gets more and more erraticand he eventually takes the coat off and throws it on the floor. After taking a few steps shirtless the man stops, stays completely, stops mumbling and loks towards him as if he has a sudden realisation. A car is seen behind him speeding towards him, the man extends his arms to either side so he is standing in the jesus christ pose and the car smashes into him but he remains unmoved as the car crumbles around him and he eventually dissapears behind a cloud of dust and shrapnel.
There are many different interpretations of this song. The tunnel is seen to represent life and the mans struggle through it,. getting knocked down and having to pick himself up again. The coat the man is wearing is seen by some people as his burden, as it is only when he takes it off that he stops mumbling and can stop the car from hurting him. The video can also be seen as a euphemism for suicide, and it can also be seen as a reference to Jesus Christ and his trials and retrubutions. This idea is strengthened by the last shot in which the man is standing in a Jesus Christ pose. The video could also be a reference to the movie 'Jacob's Ladder' as the song includes and sample of dialouge from the film.
The film 'Jacobs Ladder' is about a soldier experimenting with drugs and experiencing halloucinations. The dialouge from the film that is sampled in the track says...
'If you're frightened of dyin' and you're holding on...You'll see devils tearing your life away.But...if you've made your peace, Then the devils are really angels, Freeing you from the earth.....from the earth....from the earth'
The video could be a reference to this, as the man can be seen as scared to die at the beginning of the video, picking himself up again and again and fighting on, and towards the end he makes his peace with the earth and that is when his 'devils' become 'angels' and he is willing to die.
There are not many things going on on the screen at any one time. The only things that really hold any significance in the video are the man, his coat, the tunnel and the cars. All of these things can be seen as symbolic in there own way and therefore make an effective statement about life (the tunnel), its hardships (the cars) and your own consiousness (the coat).
The shots and editing are quite slow, along with the music. Even when the man is getting hit by the cars the camera stays very still and still gives off a very calm feel. In this sense the video is related to the music. The lyrics also relate to the video, as the song s called 'rabbit in your headlights' and the man in the video can be compared to a rabbit caught in front of a car, not moving out of the way and getting hit.
I believe that the video would appeal largely to the fans of the band, as well as people who are into artistic videos and people who like videos that they can analyze for different meanings. It is a very effective video which promotes the band well as it is rememberable and relates to the track well.
The next contemporary music video I am going to analyse its Tools video for the song 'Parabola'. This video was directed by Adam Jones who is the guitarist and artistic director for the band.
The video starts with some strange looking men, all dressed in suits standing around a table. One of the men is carrying a bag and gets an apple out of it, as if he was doing a presentation for a job interview, and places it on the table. He then gets a knife out of the bag and cuts the apple in half. The other two men look impressed by this and they all raise there hands, one of the men has a flame coming out of his middle finger. They then start to float horizontaly and start to vomit some sort of thick black liquid, they then start rotating in a circle to make a perfect black circle on the table. It then cuts to a little stop motion man walking alongside a swinging block of concrete. A man then throws the concrete blick onto the floor, breaking it. We then see the man near a strange tree with very thin branches. The man also seems to have something resembling these branches coming from the side of each eye. The man is then seen with a big floating black ball that starts to morph into lots of different balls grouped together. The little stop motion man enters, looks at the ball then tugs on the mans trousers as if looking for help. The man does nothing and as the little stop motion man starts to walk away the ball floats towards him and crushes him against a wall. The man with the branches coming out of his eyes then screams at the floating ball and dissects the little stop motion man. The next shot is of the man walking through a forest, he stops and sees the gloating ball again. He then picks up a leaf and when he lets go of it it sets on fire and turns into a flaming eye. The falming eye then enters the mans body through his feet and turns him into some sort of electric exosceleton god. The newly transformed man then crosses his arms as if he was in a coffin and the video ends.
There are many interpretations of this video, some believe that it is about love and loss. That the big black ball is all the bad things you have done and can hurt someone if needed. Some people also beleive that the video represents the connection between a father and a son, or siblins.
In this video there are alot of big empty spaces, big empty rooms with only one object in them which makes this object all the more significant. Things such as the table in the first shot, or the tree with the thin branches. These object are intresting enough to look at anyway but when you put them by themselves they really draw the attention to themselves and look more interesting.
The camera shots seem to focus on the more out of the ordianry things, such as the strange bumps on the mans neck or the hands of the men at the beginning which are just slightly out of the ordianry but enough to notice. The part where the stop motion man is dissected has some really interesting camera shots. There are some very close up shots of the mans organs and innards, and even though it is made of plasterscene, still looks relatively real and unsettling.
The video relys heavily on visual effects, through out the film bizzare props and special effects are used, such as the little plasterscene man and the big black floating ball. But it is at the end of the video when the man turns into a skeleton god thing, the entire sequence is computerised but its is difficult to think how else they would do it and make it look as effective as it does. The entire scene is very colourful and interesting to watch so it doesn't really matter that it relys heavily on effects.
Tools music is fairly experimental and unique, so the video takes after it in that way, there are not many videos like it and can not be compared to any other videos by other artist's easily. Fans of Tools music will really like this video, as will fans of abstract and experimental videos and artwork. I also think that as a music video it is very effective and unique and is instantly recognisable as a Tool video, and people who will see that video for the first time will probally be interested in Tools music and other videos afterwards.
Task 3 - Music Video Director Research
The music video director I will be researching is Spike Jonze. Aswell as directing many music videos for bands such as Daft Punk, Weezer, REM and the Beastie Boys, he directed his own films such as 'Being John Malkovich' and the upcoming 'Where The Wild Things Are'. He also directed various skateboard videos and was the creator and executive producer for the TV show 'Jackass'. He also co-founded 'Directors Label' which was a series of dvd's featuring the work of music video directors such as Chris Cunningham and Michel Gondry.
The first video by Spike Jonze that I will be analysing is the video for the song 'Buddy Holly' by the band Weezer.
Here is the link to the video (embedding is disabled)
http://www.youtube.com/watch?v=FiIC5qcXeNU
In this video the band are superimposed into an episode of the 50's TV show 'Happy Days'. In this video the character 'Al' introduces the band and the kids in the show are dancing with each other as the band perform the song. During the song the band make flirtatious looks and winks to girls in the audience. The fonz then comes in, does a weird russian dance thing and then walks out at the end of the song with two girls.
The band are dressed up as a 50's pop band, with wollen jumpers, ties and neatly combed hair. They also play as if the were an comemrcial pop bands, smiling alot and bopping around, as opposed to rock bands peformences now days where they are usually alot more energetic. By doing this the band really look like they belong in this 50's TV show.
Everything you can see on screen, other than the band, featured in the original show. Everything from the characters, the tables and chairs and the iconic juke box in the corner of the room. This is especially good for fan's of the show as they can instantly recognise things that feature in the video.
Obviously there is heavy intertextuality between the video and the TV show happy days, diwn to the finest detail, such as the opening credits, the audience reactions and the 'to be continued' message that comes on screen halfway through the song.
The lyrics of the song relate well to the video, especially the chorus that features the lines 'I look just like Buddy Holly, and you're Mary Tyler Moore', as these are famous people that would have been most popular back in the time that the show Happy Days was set/aired.
I think that the video is effective as it is rememberable, it is also humorous so you would want to watch it again which would obviously promote the band and the song featured within it.
The second Spike Jonze video I am going to analyze is the video for Bjork's 'It's Oh So Quiet'.
Here is the link for the video - http://www.youtube.com/watch?v=F5ndoBdm0yY
In this video, the singer of the song Bjork is seen walking around calmly singing along with the songs until the loud part kicks in and the whole video becomes a lot more active, with everyone dancing and whacky things going on such as people dressed as postboxes and tyres flying around.
This portrays Spike Jonze's creative and imaginative style, almost abstract is some places, but more 'whacky' than totally beyond the realms of reality.
The editing in this video portrays the change between the slow quiet music and the loud fast part very well. The quiet parts of the song seem to be in slow motion even though the singing in synced, and these parts are filmed very close up to the singers face, or the camera is postitioned to not show alot of the surroundings, however when the fast part kicks in the camera pans out for a long shot to show the entire set and everyones dance moves. The fast pace actions and dance moves really works with the music, and although there is a high contrast between the two parts of the song, the two parts don't clash at the change over so they still seem into flow into each other.
The colour contrast between the two parts of the video is also largely evident. During the quiet parts of the song the whole scene is shaded, almost fading to black around the sides of the video, but when the camera pans out and the music and video come to life the colour becomes alot brighter. The drab rundown looking walls suddenly become gleaming and colourful, and Bjorks over the top orange dress on full display also adds to the colourful aspect of these scenes.
Spike Jonze's style of not being completely serious but not going too far is evident in this video. Although the fast past give of a cheery sunny vibe and is made to make you smile, it doesn't seem childish or stupid in many ways, and by retracting us back to the murkier side of things after a brief ray of sunshing, it doesn't seem like too much, it almost makes these over the top bits more welcome and enjoyable to the viewer.
I think the attended audience of this pop culture, cheery songs would really like the video as it is not serious at all and is really somthing fun that they can watch and be entertained by. The audience comments on the you tube video are all moajorly positive, with such things being said such as 'What an amazing voice! and a great video' and 'This video and soundtrack is a class act all the way through! '. This shows that the fans of the music also really enjoy the video, and that the video and the music really compliment each other.
Overall I think that the editing, lighting and camerawork on this video really works well with the song and actively portrays the style of the song, along with the pace and characteristics. The video really appeals to its target audience and even though it is over the top and whacky, it isn't too much and it an enjoyable video for everyone.
The first video by Spike Jonze that I will be analysing is the video for the song 'Buddy Holly' by the band Weezer.
Here is the link to the video (embedding is disabled)
http://www.youtube.com/watch?v=FiIC5qcXeNU
In this video the band are superimposed into an episode of the 50's TV show 'Happy Days'. In this video the character 'Al' introduces the band and the kids in the show are dancing with each other as the band perform the song. During the song the band make flirtatious looks and winks to girls in the audience. The fonz then comes in, does a weird russian dance thing and then walks out at the end of the song with two girls.
The band are dressed up as a 50's pop band, with wollen jumpers, ties and neatly combed hair. They also play as if the were an comemrcial pop bands, smiling alot and bopping around, as opposed to rock bands peformences now days where they are usually alot more energetic. By doing this the band really look like they belong in this 50's TV show.
Everything you can see on screen, other than the band, featured in the original show. Everything from the characters, the tables and chairs and the iconic juke box in the corner of the room. This is especially good for fan's of the show as they can instantly recognise things that feature in the video.
Obviously there is heavy intertextuality between the video and the TV show happy days, diwn to the finest detail, such as the opening credits, the audience reactions and the 'to be continued' message that comes on screen halfway through the song.
The lyrics of the song relate well to the video, especially the chorus that features the lines 'I look just like Buddy Holly, and you're Mary Tyler Moore', as these are famous people that would have been most popular back in the time that the show Happy Days was set/aired.
I think that the video is effective as it is rememberable, it is also humorous so you would want to watch it again which would obviously promote the band and the song featured within it.
The second Spike Jonze video I am going to analyze is the video for Bjork's 'It's Oh So Quiet'.
Here is the link for the video - http://www.youtube.com/watch?v=F5ndoBdm0yY
In this video, the singer of the song Bjork is seen walking around calmly singing along with the songs until the loud part kicks in and the whole video becomes a lot more active, with everyone dancing and whacky things going on such as people dressed as postboxes and tyres flying around.
This portrays Spike Jonze's creative and imaginative style, almost abstract is some places, but more 'whacky' than totally beyond the realms of reality.
The editing in this video portrays the change between the slow quiet music and the loud fast part very well. The quiet parts of the song seem to be in slow motion even though the singing in synced, and these parts are filmed very close up to the singers face, or the camera is postitioned to not show alot of the surroundings, however when the fast part kicks in the camera pans out for a long shot to show the entire set and everyones dance moves. The fast pace actions and dance moves really works with the music, and although there is a high contrast between the two parts of the song, the two parts don't clash at the change over so they still seem into flow into each other.
The colour contrast between the two parts of the video is also largely evident. During the quiet parts of the song the whole scene is shaded, almost fading to black around the sides of the video, but when the camera pans out and the music and video come to life the colour becomes alot brighter. The drab rundown looking walls suddenly become gleaming and colourful, and Bjorks over the top orange dress on full display also adds to the colourful aspect of these scenes.
Spike Jonze's style of not being completely serious but not going too far is evident in this video. Although the fast past give of a cheery sunny vibe and is made to make you smile, it doesn't seem childish or stupid in many ways, and by retracting us back to the murkier side of things after a brief ray of sunshing, it doesn't seem like too much, it almost makes these over the top bits more welcome and enjoyable to the viewer.
I think the attended audience of this pop culture, cheery songs would really like the video as it is not serious at all and is really somthing fun that they can watch and be entertained by. The audience comments on the you tube video are all moajorly positive, with such things being said such as 'What an amazing voice! and a great video' and 'This video and soundtrack is a class act all the way through! '. This shows that the fans of the music also really enjoy the video, and that the video and the music really compliment each other.
Overall I think that the editing, lighting and camerawork on this video really works well with the song and actively portrays the style of the song, along with the pace and characteristics. The video really appeals to its target audience and even though it is over the top and whacky, it isn't too much and it an enjoyable video for everyone.
Introduction
Welcome to my blog, this is where I will be putting all my work for my music video project.
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